The Chillwave Effect
March 8, 2018

The Chillwave Effect

While the internet has hurtled us light-speed into the future, its most pervasive effect (as noted by writer Simon Reynolds in his 2011 book Retromania) has been to make the past instantly accessible, reviving cultural artifacts and iconography long ago erased from our collective memory and stripping them of their context. The late-2000s indie-pop permutation known as chillwave was the sound of that process happening in real time. It was a virtual mood board of borrowed nostalgia for a half-remembered ‘80s, with old-school rap beats, electro synth bleeps, plush yacht-rock, Baeleric house, and 4AD dream-pop all blurring together like repurposed images in a rapidly scrolling Tumblr feed, and mutating and fading like the resolution on an overused VHS tape.Of course, like all genre buzzwords, nobody wanted to own it at the time, and both its key progenitors (Ariel Pink, Animal Collective) and early ambassadors (Toro y Moi, Washed Out) have since moved on to pursue more grandiose visions or pop-accessible paths. But like many easy-to-dismiss fads, chillwave’s sound has lingered to become a permanent component in the contemporary indie toolkit. Its DNA is present in the music of modern-day mavericks like Blood Orange and Tame Impala, and it’s had a soluble effect on the sound of latter-day Flaming Lips and Destroyer; even Nick Cave’s 2016 track “Rings of Saturn” bears its unlikely influence. A decade on from its emergence, chillwave very much remains the future sound of our ever-present past.

The Definitive Guide to Modern Rap for Old-School Hip-Hop Heads
February 1, 2018

The Definitive Guide to Modern Rap for Old-School Hip-Hop Heads

Hey, it happens: You neglect to keep up with all that’s new and cool in rap for a month (or several). Then you snap back into focus and, all of a sudden, the hip-hop landscape is completely populated by adolescents with face tattoos who’ve named themselves after prescription pharmaceuticals. “Where am I? How did I get here?”, you might wonder, feeling approximately 5,000 years old. Not to worry——“rap time” moves at a speed that defies all commonly understood laws of physics, anyway. For those who scan through Rap Caviar and feel lost, we’ve compiled a handy user’s guide to rap’s new generation, taking you on a tour through SoundCloud rap, Latin trap, and all things 2018. (Cue up the playlist above for a general overview of the contemporary hip-hop landscape at large, and then dig deeper into each scene below.)

SOUNDCLOUD RAP

Have you, a full-grown adult, ever been shaken to your core by sheer proximity to a group of teens, certain that they will roast your entire existence simply because they can? Welcome to the lawless land of SoundCloud rap: the movement that, over the past year and a half, has eclipsed the DIY implications of its somewhat dismissive moniker and officially infiltrated the mainstream. Originally, its biggest songs gathered steam on——you guessed it——SoundCloud’s weekly “most played” charts, which ostensibly bypassed stodgy industry gatekeepers to gauge exactly what fans respond to most. But for a while now, the movement’s been gradually outgrowing its home base, with curated playlists becoming the preferred platform for “discovery.” (Scare quotes intended.) And its biggest songs have ascended to the upper echelons of the Billboard charts in recent months: Lil Pump’s “Gucci Gang” hit No. 3 on the Hot 100 in December; 6ix9ine’s “Gummo” peaked at No. 12 later that month; and, most recently, two separate singles from Lil Skies have been simultaneously cruising up the charts.It often feels as though these rappers are more united in visual aesthetic than they are in sound: Crayola-colored dreads, bountiful face tattoos, and worrisome Xanax references abound. (For a while, the scene was also disproportionately stationed in South Florida, though it’s branched out a bit, with Trippie Redd based in Columbus, 6ix9ine repping Brooklyn, and Lil Skies heralding from Waynesboro, Pennsylvania.) But aside from its brash attitude, there are a few common threads that tie the scene’s disparate acts together. The mix is often purposefully overblown and heavy on the digital distortion. Track run times are generally short enough to sustain a social media-saturated attention span. Influence-wise, SoundCloud rappers take cues from the improvisational sing-song style of Chief Keef, the gothic scuzz of ‘90s Hypnotize Minds acts, and the melodies of ’00s emo. Perhaps the most unpleasant quality of the movement is that its biggest stars have been regularly revealed to be terrible human beings——but what else is new in 2018?

TRAP 3.0

It’s impossible to come up with a concise expression of what trap music sounds like in 2018 when the style is easily more diverse than it’s ever been——not to mention more prominently represented within mainstream hip-hop. (Hell, Taylor Swift albums come with Future features these days.) No one needs an introduction to Migos or Young Thug in 2018; but perhaps you’ve breezed through Rap Caviar lately and wondered, “Who the fuck is Lil Baby?” Atlanta remains the trap-music capital of the universe, and if there’s any one label that represents the style’s most popular iteration right now, it’s Quality Control Music, the label founded by legendary A&R rep Coach K. Migos are the label’s marquee act, but the label’s recent Control the Streets, Vol. 1 compilation provides a slightly more in-depth overview of sound of the moment: mostly downcast, with plenty of minor keys to go along with the stuttering snares.Beyond the Migos, though, Atlanta’s most ascendant trap stars over the past year have been Playboi Carti and 21 Savage. Carti’s supremely bass-boosted “Magnolia” was everywhere last year; and if trap’s most recognizable beatmaker these days is Metro Boomin, its most promising newcomer is Pi’erre Bourne, the Atlanta producer behind the single, whose sparse but immersive style is starting to take off. Meanwhile, 21 Savage’s slurry delivery, eerie beats, and nihilistic lyrics have infiltrated the charts over the past year; his understated “Bank Account,” produced by Metro Boomin, was a breakaway hit in 2017, and lately, it’s felt like half the Hot 100 has a 21 Savage feature, from Post Malone’s “rockstar” to Cardi B’s recent “Bartier Cardi.” You can’t talk about trap in 2018 without mentioning Cardi, who had the biggest come-up in 2017 rap with her explosive No. 1 hit, “Bodak Yellow.” That song, in turn, interpolates the flow from Kodak Black’s 2014 single “No Flockin” (hence the titular reference). South Florida’s answer to Lil Boosie, Kodak’s also seen a boom in notoriety, despite what seems to be constant legal trouble; his “Roll in Peace” single, featuring fellow problematic rapper XXXtentacion, has sat near the top of SoundCloud’s most-played charts for what feels like centuries in rap time (more accurately, about five months).Clearly, then, trap’s purview extends far beyond Atlanta in 2018. Baton Rouge prodigy YoungBoy Never Broke Again (formerly known as NBA YoungBoy) has been making waves in recent years for his wise-beyond-his-years storytelling, in the lineage of hometown heroes like Boosie or more recently, Kevin Gates. Chicago’s Famous Dex might not be a household name (which is probably a good thing, given the rapper’s alleged history of abuse), but his minimalist, slippery style looms large over the purposefully off-kilter sounds of 2018 trap and SoundCloud rap. He’s far from the only trap star with a troubling rap sheet: see Arlington, Texas MC Tay-K, whose raw 2017 breakthrough single, “The Race,” literally narrates the 17-year old’s run from a murder charge, for which he’s currently awaiting trial. Newcomers Tee Grizzley and Molly Brazy represent the dichotomy of Detroit street rap: Grizzley’s pathos-heavy “First Day Out” is a masterful mix of the joy and pain felt on his first day released from prison, while Brazy’s party anthems harken back to the bounce of Cash Money and No Limit productions from around the time the 18-year-old was born. And as evidence of Chief Keef’s underwritten influence over how trap music sounds in 2018, Dallas’ Cuban Doll named her recent turnt-up tape Aaliyah Keef, after the 19-year old’s two biggest inspirations.

THE NEW RAP-ROCK

The most memorable outfit on last weekend’s Grammy red carpet was not an ethereal gown or a suave tuxedo; instead, it was the ever-so-over-it Lil Uzi Vert’s mall-goth cargo pants, a triumphant comeuppance for anyone who spent the early ‘00s lurking Warped Tour, replying to flirty AIM messages with “Rawr xD,” or raving beneath the nearest underpass. It was bound to happen eventually: At some point over the past couple years, the well of ‘90s nostalgia ran dry, rap merch began looking like a Hot Topic sales rack circa 2002, and a new rap-rock movement had kicked into high gear. Nostalgia is a hell of a drug——especially when it sets its dreamy gaze on a trend so deliciously garish——but this isn’t your older brother’s rap-rock. Instead of macho mosh-pit metal, rap’s new generation is drawing from the more sensitive strains of ‘00s emo and pop-punk, which makes sense given hip-hop’s embrace of melody over the past decade. Along with the past decade’s steady blurring of genre boundaries, this moment seems inevitable. In fact, it may represent a more fully-realized vision of rap-rock than its original iteration——not to mention finally vindicating Lil Wayne’s “rappers are the new rock stars” mantra on Rebirth eight years ago.Uzi’s 2017 breakthrough, “XO TOUR Llif3,” is so far the defining hit of the new rap-rock movement, with ultra-depressing lines like “Push me to the edge/ All my friends are dead” sung in Autotuned pop-punk cadences. An even bigger hit (and one that’s even more on-the-nose) is Post Malone’s “rockstar,” with its callouts to Jim Morrison, TVs tossed out hotel windows, and the actual lyric “I’m with the band.” But as far as a figurehead, the scene’s most promising leader was by and large Lil Peep, the heavily-tatted, deeply emotive rapper who died of an overdose last November at age 21. Emo-inspired anthems like “Awful Things” capture the romantic nihilism of a doomed generation; in his stead, members of his GothBoiClique crew, like Lil Tracy and Horse Head, keep the legacy alive.

TEAM POSI-VIBES

It’s easy to feel beaten down by the world in 2018. And if things weren’t dark enough as it is, it’s all the more disheartening when hip-hop headlines and playlists feel increasingly dominated by unrepentant abusers and the gatekeepers who support them. Meanwhile, minor keys and eerie vibes have dominated rap production for the past few years, thanks in large part to the influence of Metro Boomin. Have we officially descended into full-time cultural nihilism? Well, not yet: A largely unconnected group of artists from across the map are keeping the flames of optimism flickering by basking in rap’s sunnier side.For the past couple years, Lil Yachty’s lighthearted trap has been an easy target for haters of “rap these days.” But along with his Sailing Team crew, the 20-year-old’s purposefully rinky-dink take on the past decade of Atlanta hip-hop——from Soulja Boy’s playful ringtone rap to the exuberance of early-‘10s groups like Travis Porter——has demanded serious consideration. Just as bubbly, but even more impressive rap-wise, are Sailing Team member Kodie Shane’s “Drip On My Walk” (buoyed by two simple piano keys) and Maryland rapper Rico Nasty’s Nickelodeon-themed bops. And it would seem that the boy-band format is back in style, minus the choreography and major-label svengalis. The super-ambitious Brockhampton crew has amassed a cult-like following for their inclusive, genre-spanning DIY jams. And perhaps the least expected ray of light in the 2017 rap landscape came from Baltimore’s Creek Boyz, whose trap chorale “With My Team” is a genuinely heart-warming ode to crew love.

LATIN TRAP

As trap has evolved into the dominant sound for popular rap, Spanish-language hip-hop has responded in kind, and Latin trap has exploded into an undeniable force. Reggaeton had been the defining sound of the Latin urban charts for the past decade, but over the past two years, Latin music has adopted trap music’s lurching bass, 808 drum patterns, and half-rapped, half-sung cadences. Southern hip-hop’s influence has bled into Latin music for much longer than this particular moment, but artists within the scene seem to agree that “La Ocasión”——the moody 2016 smash from De La Ghetto featuring Arcángel, Anuel AA, and Ozuna——officially sparked the Latin-trap boom; the track currently has more than 465 million views on YouTube. However, the scene’s biggest star, and the one most primed for a mainstream crossover to English-speaking audiences, is Bad Bunny——the Puerto Rican rapper who, just two years ago, was uploading his songs to SoundCloud in his time off from bagging groceries at a San Juan supermarket. He hasn’t released an official album yet, but you’ll find his name all over popular Latin-trap playlists, Billboard’s Hot Latin Songs chart, and, increasingly, the Hot 100. English-language rappers are taking notice of the movement’s massive popularity, and in the past year, there’s been an increasing amount of bilingual collaborations. Late last year, Nicki Minaj and 21 Savage hopped on the remix to Puerto Rican artist Farruko’s hit, “Krippy Kush,” which also features Bad Bunny and former dancehall producer Rvssian. And in August, Cardi B released an official Spanish remix to her No. 1 single “Bodak Yellow” featuring NYC-based Dominican rapper Messiah.

THE WILD CARDS

Though it may feel like rap in 2018 is overwhelmingly dominated by teenage SoundCloud upstarts and corporate-curated Spotify playlists, that doesn’t mean there isn’t space for genuinely idiosyncratic individuals to step out, too. There’s no formal connection between these particular rappers, many of whom stand apart stylistically even within their respective local scenes. But in 2018, as ever, rap is nothing without its sui generis weirdos, even if these artists aren’t yet represented on the charts, or on the most prominent streaming playlists. Watts, California’s 03 Greedo is impossible to pin down, as evidenced by his sprawling, versatile mixtapes that often clock in at 30 or 40 tracks long; from super-tough West Coast gangsta rap to spacy R&B ballads, you never know what you’re going to get from the rapper/producer, though he’s described his own style as “pain music that’s popping.” Along with Greedo, Drakeo the Ruler’s currently shifting the sound of L.A. street rap, with his deft, free-associative flow and vivid vocabulary. (Does anyone truly know what “Flu Flamming” means? No. Does it matter? Not in the slightest.) And Sacramento’s Mozzy has quietly become one of the most striking voices in West Coast rap, with his intense, super-detailed street-life narratives; Kendrick even gave him an unexpected shout-out at the Grammys this past weekend. Meanwhile, Chicago continues to breed true individuals, from the hyper-minimal, two minute bursts of subdued trap from Valee (whose shape-shifting flow has gotten him the attention of Kanye’s G.O.O.D. Music imprint) to CupcakKe, whose colourful, outre sex raps have earned her a sizeable LGBT fanbase. And Chattanooga, Tennessee’s BbyMutha channels the energy of trailblazers like Gangsta Boo and La Chat into tough, thoughtful, bad-ass underground anthems.

Is It Time to Boycott KANYE?
April 26, 2018

Is It Time to Boycott KANYE?

While contemplating whether or not to boycott Kanye, listen to the soulful, spiritual jazz of Kamasi Washington. Itll take the edge off, we promise.In this time of great shitiness, when the ruler of the world is a reality star who rose to power by stoking the basest racial sentiments of a populace knee-deep in Russian propaganda, I think back to other shitty times, namely the late-summer of 2005. Less than a year before, we’d re-elected a president who led us to war based on a lie that resulted in the deaths of hundreds of thousands and forever shattered the Middle East. Louisiana, my home state, was underwater after Hurricane Katrina, and people were dying. The president was, at best, cavalier about the loss of life, and, at worst, complicit in it. Kanye, during a marathon to benefit the victims of that hurricane, famously declared that “George Bush doesn’t care about black people,” and that felt like one of the most courageous and comforting things I’d ever heard. His words were bold and empowering, and though the odyssey Kanye would undergo over the next decade was slightly more ambiguous, it all felt of a piece with that moment. To put it plainly, I loved Kanye.I supported Kanye after his marriage -- not despite of who he was marrying, but because of it. Kim Kardashian was a beautiful, wealthy, and savvy woman. Who wouldn’t want that? I thought what he did at the VMAs with Taylor Swift was funny and warranted, and that the more extreme reactions against it were tinged with racism. I didn’t agree with everything he said in his “rants,” but I also thought that it was an inspired piece of stagecraft. All those things were awesome, in my opinion, and are among the reasons I love him. What Kanye is doing now has nothing to do with that narrative. When he poses in a MAGA hat, as Lyor Cohen appears to be throwing up an alt-right hand sign, he’s giving comfort to those who want to hurt the ones I love. When he professes his love for Trump and bashes Obama, it feels as if he’s helping push the boot down on our collective necks. He is not smashing the liberal groupthink or spiking our bi-coastal kool-aid via with a truthbomb. There’s no aspect of this that qualifies as speaking truth to power at all. The conservatives in this country control every branch of government. They dominate at the federal and state level. They have instilled what is effectively state-run media that is the highest rated news source in our nation. And they’re being led by the guy who took out a full-page ad begging for the execution of five innocent African American kids. This is the guy Kanye loves.There’s no post-ironic reading of this. It’s enabling oppression. Listen, I don’t normally boycott people. People have their opinions, and I respect that, and I can generally separate the performer from the person. I still obsessed over The Good, The Bad and The Ugly even after that weird-ass Clint Eastwood speech at the RNC. I still love Michael Haneke movies even after said some pretty disagreeable shit about the #metoo movement. Im embarrassed to admit it, but I listened to R. Kelly a lot longer than I should’ve. This feels different. Kanye’s narrative is intrinsically tied to his artwork. It’s a postmodernist cliche at this point, but his life is his art -- he very consciously turned it into a cross-platform meta-narrative -- and, if in the course of crafting that story, you transform yourself into an alt-right villain, you shouldn’t be surprised when people treat you like one, and that means you get boycotted.Still, it’s difficult to turn my back on Kanye’s music. He’s given us so much, and I’ve loved each and every one of his albums. I can’t think of another artist from the past 20 years whose name is on as many classics. He’s changed the way music sounded at least three times over the course of that period, and I was genuinely looking forward to hear where he was taking it next. Still, it’s hard to separate KANYE, THE ART PROJECT from Kanye, the rapper and producer. Perhaps somewhere along the way the former overtook the latter, and now we’re left with this thick web of misdirection and irony that will never be untangled. But part of me says that even that reading is too generous.So, I get that this is normally the part of the essay where I, the writer, tries to negotiate the contradictions, clarify the argument, and come to full-throated resolution. I’m sorry, but that isnt’ happening here. I’ll wait and see, process my feelings about this, and see if I’m able to separate Kanye from KANYE. Its going to be tough, either way.

Top 100 EDM Anthems
August 27, 2015

Top 100 EDM Anthems

Ill admit to not having a great critical perspective on EDM as well as being a bit late to the party. Rarely has popular music pushed the aesthetic boundaries of any particular genre, but this seems particularly true with EDM. Most of the pop crossover hits are riddled with cliches, and lack nuance, and most producers dont handle vocals very well, especially with female singers. With all that said, there are still some very amazing tracks on Spins generally awesome top 100 EDM list. The Chainsmokers, Audien, Gesaffelstein, Duck Sauce, Disclosure, and TNGHT tracks are all in my personal cannon (though Id argue that most of those arent what I think are EDM). I was a bit surprised by the lack of recent tracks on this list. I believe theres only one post-2013 track in the top 20. Maybe Spin thinks that EDMs glory days are behind it?

Tropical House
August 4, 2015

Tropical House

Tropical House isnt the type of music youd normally find here, but its the middle of summer and its hot, even in San Francisco. This is definitely an adjective micro-genre, meaning that the terms tropical suggests steel drums, relaxed beats and liberal horns, and the genres best producers (including the Norwegian Matoma) are all to happy to accommodate. And it works, for the most part. This was culled from EDM Charts, a service-agnostic microsite that serves as a home to the content farmers at @lastrecords, who are owned by Beatframe, a tech-focused campaign/career management company. I think I got that right. Anyway, its a cool model.

Unpacked: Chance the Rappers Coloring Book

Unpacked: Chance the Rappers Coloring Book

Chance the Rapper owned hip-hop in 2016. He provided the musical backbone of Kanye’s Life of Pablo, partied with Beyonce at the VMAs, hung out with Obama at the White House, headlined his own festival, and released the groundbreaking mixtape/album Coloring Book. In terms of larger cultural impact, there’s very few rappers this decade who’ve matched Chance’s 2016 run. To an extent, it seems destined that Chance the Rapper would reach this stature -- he’s been buzzed about in underground circles since his 2012 mixtape 10 Day, and he comes from the upper echelons of Chicago’s political elites: his father is currently serving as the chief of staff for Mayor Rahm Emanuel -- but his moment in the limelight is a weird by-product of a dark political and cultural moment. The joy and euphoria of his rhymes, and the mindfulness and positivity of his persona, provide an anecdote to 2016’s riots, terrorism, police shootings, and political demagogues. He embodies the way we want to see ourselves, our future and our culture. For hip-hop fans, particularly those who fashion ourselves purists of a certain variety, he also reflects how we’d like to think of the genre. And part of the joy of listening to Coloring Book is picking apart his influences and how he reflects hip-hop. The smartly euphoric uplift of “No Problems” recalls Kanye during his pop maximalism peak, while the “Blessings” channels the strands of gospel that pops up in everyone from Tupac to Anderson.Paak. Though he reps his hometown of Chicago -- and his music contains echoes of everyone from Juke legend DJ Rhashad to classic boom bap icon Common -- he’s also has omnivorous tastes, channeling LA underground absurdists Freestyle Fellowship and the sludgy H-Town hip-hop of Mike Jones. For this playlist, we trace some of those influences and try to unpack Chance’s deceptively dense masterpiece, Coloring Book. You can subscribe to the playlist here. We’ve also curated a playlist of some of our favorite interviews of the rapper. Check it out below. -- Sam Chennault

VMAs 2016: The Songs That Shaped This Year
August 29, 2016

VMAs 2016: The Songs That Shaped This Year

Since the first VMA ceremony in 1984, where Madonna performed “Like a Virgin” and David Bowie won the first Video Vanguard Award, the VMAs have served as a benchmark for pop culture artistry. This year’s video nominees are no different. Bowie’s arresting “Blackstar” felt like a dispatch from beyond the grave, while Drake’s “Hotline Bling” became a neon-soaked instant classic. Kanye West’s provocative, queasy “Famous,” featuring wax replicas of the naked celebrities, was both a celebration and condemnation of celebrity culture, while Justin Bieber’s “Sorry” relied on the juxtaposition between its celebratory images and the song’s pleading lyrics. These are all beautiful videos, but they’re also great tracks. This playlist collects the seductive and dramatic songs that inspired this year’s top videos.

What Is Pop-Mosh?
August 21, 2016

What Is Pop-Mosh?

Don’t try looking up pop-mosh on urbandictionary.com. It’s so street that only those kids deep into everything Warped-related use it to tag tracks in their music libraries. It refers to the recent explosion of metalcore and post-hardcore bands who add melodic vocals, big room synths, and/or thumping beats to their gutter howls and bruising breakdowns. While some of the groups, A Day to Remember and Of Mice and Men among them, still sound very crunchy and riff-centric, others, including The Amity Affliction and I See Stars, are inching closer to an aggro brand of art pop. Then there’s Bring Me the Horizon and Issues: These party monsters are so down with EDM they may as well be hanging with Steve Aoki and Skrillex at Ultra. -- Justin Farrar

When Boy Meets Girl
September 4, 2016

When Boy Meets Girl

A spark that connects the feminine spirit with its masculine counterpart can create an undeniable musical dynamic. And it doesnt always come from a place of lust or romance (though, lets admit, any sort of sexual tension or frustration can inspire incredibly timeless art—just see Rumours). This idea has especially taken hold among a generation of indie folk and pop couples and collectives, who, coincidentally, have been inspired by bands like Fleetwood Mac in creating homespun tales that reveal universal truths of love and heartache via big pop hooks—and sometimes some serious fiddle. Male/female harmonies are a key ingredient when creating the best type of clap-happy sing-alongs (Edward Sharpe & The Magnetic Zeroes), cathartic bursts of banjo-infused rock (The Head and The Heart), and acoustic ballads so intimate it feels sinful just to listen to (The Civil Wars). And, yes, some of these tracks do reflect real-life fireworks—or their dwindling remains—between certain band members (we miss you, Rilo Kiley!). -- Stephanie Garr

Young Thug’s Best of 2016
December 26, 2016

Young Thug’s Best of 2016

Subscribe to the Spotify playlist here.Young Thug cemented his place as one of the most unique and exciting artists in hip-hop with his 2016 output, which included three brief but potent albums: I’m Up; Slime Season 3, the third installment in his Slime Season trilogy; and JEFFERY, a collection of odes to his personal heroes titled after their given name. Along the way, he also released essential one-offs like “Gangster Shit,” collaborated on hit singles with Usher and Travi$ Scott, and stole the spotlight on albums by Chance The Rapper and Kanye West. And through it all, he continued to twist and warp his inimitable voice into new shapes and tuck subtle wordplay into his lyrics.

'90S THROWBACKS
Indie Rock Face-Off: Neo vs. ’90s

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Indie Rock Face-Off: Neo vs. ’90s

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Indie Rock Face-Off: Neo vs. ’90s

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.