On April 10 of this year, Ben McOsker announced that Load Records—after nearly a quarter-century of contorting brains—is closing up shop. To describe the underground rock and noise label’s run as stellar is a gross understatement. Few imprints that document the fringes of sound have released even half the amount of genre-defining albums that McOsker and his partner in crime Laura Mullen have: Lightning Bolt’s Ride the Skies, Sightings’ Absolutes, The USA IS A Monster’s Tasheyana Compost, Yellow Swans’ At All Ends—the list goes on. These aren’t just amazing records, they’re seeds that filtered out into the world and helped spawn a global noise movement that came to a screeching climax in the ’00s. To put Load’s legacy in its proper context, you’d have to reach back to the glory years of Touch and Go or Amphetamine Reptile for an apt comparison—though, truth be told, neither label ever ventured as far out sonically as Load.Founded in Providence, Rhode Island, in 1993, Load served as the primary outlet for the unique mix of local greaser punks and art-school transplants inhabiting the city’s sprawling underground. Lightning Bolt are the most popular of the Providence outfits, but Load also released critical titles from Olneyville Sound System, Thee Hydrogen Terrors, Pleasurehorse, Kites, Prurient, and The Human Beast. McOsker and Mullen also looked far beyond the city’s limits: By the mid-’00s, they were unleashing music from artists as far flung as New York City (Sightings, Excepter, The USA IS A Monster), Ohio (Sword Heaven, Homostupids), San Francisco (Total Shutdown, The Hospitals), and Norway (Noxagt, Ultralyd).Beyond its consistently excellent output, Load pushed the limits of what an independent record label could get away with while continuing to remain commercially viable. Most imprints—however freaky, cacophonous, and anarchic—that get a taste of success tend to begin playing it safe, opting to release records that rarely venture beyond what’s already proven to be popular. But, possessing a deep love for trickster spirit-like unpredictability, Load actually got stranger the more units it sold. How else do you explain the existence of the Hawd Gankstuh Rappuhs MCs (Wid Ghatz)’s Wake Up and Smell the Piss, a descent into perverted, excrement-obsessed, lo-fi noise-hop that probably sold no more than a dozen copies? This record even confused Load’s most hardcore fans.But by unleashing such wildly uncommercial music alongside proven sellers like Lightning Bolt, Load helped give a much larger platform to genius musicians who are way too left field and individualistic for even the indie rock marketplace. For that, Load deserves some kind of cultural service award. Thank you, Ben and Laura!Click here to follow this playlist on Spotify.
