Subscribe to the Spotify playlist here.Rap fans over 30 no longer ditch the genre for grown and sexy R&B — throwback rap as a radio format exploded in 2016 nationwide. So its time to start seriously considering rappers in their 40s to be the Greatest Generation in rap. Guys like Fat Joe, Snoop, Nas, Tribe, Mobb Deep, etc came up in the 90s, when budgets and deals and label options were abundant. Their albums were considered failures if they ONLY sold 300K units. You could write 25 verses a year to fulfill one album and be done — no constant mixtapes, features, Soundcloud exclusives, radio freestyles, etc. You had a lot of mystique — people only knew something about you if you said it in a magazine, put it on wax, on a video, or in your CD booklet Thank Yous. To start your career under those circumstances and still want to keep going in a world of $0.06 royalty checks from Spotify really speaks to the character of men who now have kids to put through college.Guys like Snoop, Kool Keith, and E-40 have maximized their personas to attract various revenue streams through TV shows, toys, movies, etc. Indie artists like Aesop Rock and Run the Jewels have adapted to the new economy with extensive merch options, tours, and licensing to movie soundtracks and television. RTJ even tapped into the Marvel Comics audience with multiple comic book covers dedicated to their iconic logo. Fat Joe eschewed an album altogether by aiming for the top with "All the Way Up,” a staple in pro sports arenas, ESPN commercials, and daytime radio. De La Soul crowdsourced a No. 1 album while A Tribe Called Quest recorded their comeback record in secret and performed on SNL with Dave Chappelle the week of its release. Nas, an investor in the razor company Bevel, promoted the crap out of his product on his revitalized smash "Nas Album Done" with DJ Khaled. Ka, who didnt break out until he was 38 years old, caught hell from New York tabloids for his firefighting day job and "objectionable" lyrics about cops shooting black people, all the while self-financing another great album gobbled up by his diehard fanbase. Havoc of Mobb Deep released a surprisingly outstanding solo LP The Silent Partner with Alchemist thats just as dark and nihilistic as any Mobb release in the late 90s. Geechi Suede of Camp Los latest solo single "Phone Check" would fit perfectly next to the groups smash single "Lucchini" in 1997. A Tribe Called Quest made their best album since 1993s classic Midnight Marauders. And Snoop cemented himself as the official rapper for all barbecues with his latest LP Coolaid almost 25 years after the release of Doggystyle.None of this would matter if The Greatest Generation in Rap wasnt as sharp as they were when Arsenio Hall was the apex of hip. This group will most likely be doing it well into their 50s — E-40 is 49 years old, Jay-Z just turned 47. Kool Keith’s age can only be quantified by the color of whatever wig he wears this week. This was a great year for rap fans who now stream their music in minivans.
The genius of Definitive Jux can be traced to an idea stolen from Ghostfaces song "The Grain," off 2000’s Supreme Clientele. Overtop a beloved breakbeat, Ghost and RZA forbid rappers from going against the grain of classic hip-hop tenets—while making a thoroughly surreal, topsy turvy masterpiece that went against the grain of classic hip-hop tenets. Each landmark indie-rap release from Def Jux was rooted in a similarly simple but rebellious idea: What if the most awe-inspiring rap gods of the ‘80s and ‘90s never conformed to industry demands and kept swimming farther away?Before Run the Jewels, El-Ps beats paid homage to Marley Marl, Ced-Gee, Paul C, and the Bomb Squad, the most revered knob turners in 80s rap; he just eschewed James Brown samples for prog guitars and John Carpenter synths. Aesop Rock followed his Long Island mentors De La Soul, the original distorters of vocab, by replacing daisies with art-house darts laced in code that never relented. RJD2 imagined early DJ Shadow albums not shaded strictly gray. Mr. Lif lifted the cool monotone delivery of Guru with the fiery political fury of Public Enemy. C Rayz Walz was the only son of Ol Dirty Bastard and Cappadonna. Murs and 9th Wonder made a one MC/one producer album in the golden-age vein of Gangstarr and Pete Rock & CL Smooth. Hangar 18 was Souls of Mischief in a drunken cypher outside Fat Beats.Oddly, Def Jux were loathed by the purist rappers and conservative hip-hop consumers who gobbled up all the classic aesthetics that the Jukies were reimagining in the era of iPods, 9/11, and the booming market of internet rap. But no other collective of rappers and producers soundtracked the dread and fear of the early 2000s, all the while staying true to their roots of graffiti, b-boy-friendly beats, and telling the government and other MCs alike to kiss their ass.But 10 years since the one-two punch of El-Ps Ill Sleep When Youre Dead and Aesop Rocks None Shall Pass, and seven years after the label shut its doors with Camu Taos posthumous 2010 album King of Hearts, you can still see the influence of the acclaimed New York based indie-rap label that was sued by Def Jam before they even dropped their first full length release. On 2014’s So It Goes, RATKING emerged as the logical extension of Cannibal Ox, young dwellers of a post-apocalyptic New York where gentrification did more damage than Giuliani. Milo, Elucid and billy woods have continued the ethos of Jux for Bandcamp kids who missed the original dynastic run. Danny Brown wrote Aesop Rock lyrics by hand while in jail. Camu Tao begat his fellow hometown off-kilter crooner Kid Cudi. Party Fun Action Committee wrote the blueprint for The Lonely Island. RJD2 soundtracked Mad Men and dozens of commercials. Adult Swim head honcho Jason Demarcos love for the label led to the union of El-P and Killer Mike. And Cage helped us all see how truly insane Shia LeBouf could be.Since Def Jux shut down at the dawn of the streaming age, much of its back catalog isn’t available on Spotify—however, a handful of its key releases have surfaced thanks to reissues. We’ve collected the best tracks from those albums in the playlist above, and mixed them with a selection of cuts from the contemporary hip-hop artists they’ve inspired. And for a deeper dive into the Def Jux discography, check this YouTube playlist:
Unlike Eminem fictionalizing his rap-battle life in 8 Mile, or JAY-Z pumping his hustler memoirs behind Frank Lucas story in American Gangster, Kendrick Lamars contribution to the upcoming soundtrack for Black Panther appears to be more than just autobiographical inspiration. The first hint was Kendricks collabo with Vince Staples in a trailer, the second being "All the Stars" with labelmate SZA. The newest single, "Kings Dead," features K Dot, Jay Rock, Future, and James Blake tipping the cap to Wakandas monarchy. And though Run the Jewels has been saluted by Marvel in print and featured in one Black Panther trailer with their banger "Legend Has It," Kendrick was a natural choice for curating the official soundtrack, given that his loyalty ‘n’ royalty theme "DNA." echoes the philisophies of Chadwick Boseman’s TChalla, the lone king of a country who sometimes kicks ass with The Avengers when not leading the most technologically advanced nation in the Marvel universe.Hip-hop artists have long used movie soundtracks to catapult some of the biggest hits of their careers, from Public Enemys "Fight the Power" in the 80s, to Coolios "Gangstas Paradise" in the 90s, to JAY-Zs "La La La" in the 00s. The Bad Boys II soundtrack, for example, was helmed by Puff Daddy to exploit the roster of early-’00s Bad Boy Records, while the previously mentioned 8 Mile and 50 Cent’s Get Rich or Die Trying corraled some outside rappers within a mostly Shady/Aftermath/Interscope package. In honor of Black Panther’s arrival, this playlist celebrates 30 years of hip-hop soundtrack hits, from the "left it off the album and we needed a home for it" variety to the "worldwide platinum single that just happened to be attached to a movie” kind.
Click here to subscribe to the Spotify playlist.In an era where singles carry the industry, and albums are just collected singles, and mixtapes are albums, TDE in 2016 approached their releases like Def Jam in 1998 — stuffing them to the gills. Each album featured the patented TDE approach of Two Songs For One, pioneered on Kendricks "Sing About Me, Im Dying of Thirst, the 12-minute capper on Good Kid, Maad City and followed by the seven-minute "Prescription/Oxymoron" on Schoolboy Qs Oxymoron. Check the track totals and album lengths this year:Ab-Soul, Do What Thou Wilt.: 16 songs, 77 minutesIsaiah Rashad, The Song’s Tirade: 17 songs, 63 minutesSchoolboy Q, Blank Face: 17 songs, 72 minutesKendrick Lamar, untitled unmastered: 8 songs, 34 minutesHaving the patience to make it past 10-12 songs in one sitting for any music fan is trying. TDEs position is its better to have more and not need it than to not have enough. Long gone are the days of GZAs philosophy of making albums "brief son, half short and twice as strong.” Blank Face would be a top 3 album if it closed with the title track, and Ab-Souls fascination with Lupe and Eminem would be better served in under 40 minutes.This would be a deterrent if not for the artists themselves choosing to eschew the pop charts they so clearly had their eyes on in the aftermath of Kendricks breakthrough Good Kid four years ago. Schoolboys Blank Face was a popcorn movie of an album, action-packed, fun, violent, and full of beloved heroes like Tha Dogg Pound, Jadakiss, and E-40. Isaiah Rashads The Suns Tirade was breezy and introspective, more than capable of soundtracking cookouts for the next 5 years. Ab-Soul doubled down on his Conspiracy Brother impulses on his third album Do What Thou Wilt, becoming the millennial Ras Kass in the process. And Kendricks untitled unmastered, while sloppy in parts, was an interesting bookend to Pimp a Butterfly — 34 minutes of outtakes and "How the hell was THAT not a single?" moments jampacked into 8 songs.This playlist is the easiest way to enjoy the high points from TDEs best overall year top to bottom without having to take on too much Netflix truther documentary talk from Ab-Soul, nihilistic glee from Schoolboy, unfinished jazzy ruminations from Kendrick, or mumble mouthed charm from Isaiah.
Westside Gunn and Conway the Machine are the closest things to conventional East Coast rap that Eminem has ever affiliated himself with. They arent giddy hitmakers like 50 Cent, nor bizarro pill-poppers like D12; theyre more like Obie Trice, if he only rapped over the most austere Alchemist beats. If they were the Clipse, Gunn would be Pusha T, the flashy, flamboyant personality, while Conway would be Malice, the calculating visual technician, both exposing the hustlers lifestyle but never quashing spilled blood. Gunn built his buzz while Conway was recovering from a gunshot wound in the face from a 2013 incident. Now, they stand in front of one of the biggest audiences in the world: Gunn fresh off his outstanding Hitler Wears Hermes mixtapes, and Conway making numerous guest appearances and live radio freestyles.Though they’ve painted industry numbers to a point—mixtapes, big-name cosigns—they’ve taken an offbeat path to Shady Records. They’re brothers in blood, in business—Gunn managed Conway initially—and in rap. Their streets are Buffalo, NY, but the feel of their records is Brooklyn, Queens, and the Bronx, and their lyrics are indebted to the classics of Nas, JAY Z, Raekwon, and Capone-N-Noreaga. Releasing multiple projects on limited wax with England’s Daupe Records, which now retail on eBay for tenfold, their songs aren’t on the radio, but their faces are spray-painted on murals all over the world. Theyve named their label Griselda Records after the queen of narcotics trafficking, and styled themselves Fashion Rebels, their mugs colorfully stitched on hats, hoodies, and tees that sell out within minutes on Instagram.Gunn and Conway continue the formula of slick NYC brutality over minimalist beats that dont leave your subwoofers in a tizzy. Like post-Roc Marciano acts Ka, Hus KingPin, SmooVth, SonnyJim, et al., their approach isnt the 808 and a drum kit, its the dust-speckled four-bar vinyl loop. Combine that with unmatched chemistry, an in-house producer, Daringer, who rarely works outside the clique, and the unknown ills of upstate New Yorks historically bleak and violent corners, and you get a familiar late-’90s feel with references to Yeezy Boosts, cherry BMW X7s, and sneaker colorist Ronnie Fieg. Their fanbase, which includes Eminem, Royce da 5’9”, and Academy Award winner Mahershala Ali, has spoken: There’s still space for splashy late-’90s East Coast rhymin’ in the era of mumbling for millions.
The sound of Run the Jewels is crafted from El-Ps beats. But Killer Mikes singular balance of brash confidence and vulnerability—not to mention his love of 80s and 90s rap from all regions—has vaulted the duo to a level of popularity that would’ve seemed improbable back when mutual friend Jason DeMarco of Adult Swim initiated their unlikely union five years ago. Listening now to Mikes Pledge Allegiance to the Grind series a decade later or El-Ps Fantastic Damage 15 years after it detonated this month back in 2002, there isnt a straight line to draw between the two. How do you blend Alec Empire and T.I., Trent Rzeznor and Sleepy Brown, Mars Volta and Young Jeezy? Obscure yet joyous moments—like 2002 El-P rapping over Missy Elliots "Gossip Folks" and 2011 Mike floating on Flying Lotus "Swimming"—predicted how they could inhabit each others worlds. But many left-field rap collaborations are one-time novelties, not dynasties.Now that Run The Jewels has become a staple of festivals, Marvel comic book covers, and soundtracks for TV shows and video games, its worth noting how much Mike and Els work ethic hasnt changed in the combined 38 years theyve worked in the music industry. Mikes discography pre-RTJ was 10 deep (counting studio albums and mixtapes) while El-P was at nine (if you include the two Company Flow albums). Their unifying love of Ice Cube, EPMD, Public Enemy, Wu-Tang, and Run-DMC has crystallized into subwoofer H-bombs as a duo, while their individual catalogs are snapshots of young rappers proving themselves. El-Ps biggest single in the Def Jux days featured a video of him being flanked by shotguns and hand cannons in post 9/11 New York during a neighborhood trek for smokes. Killer Mike was shoehorned onto hits by Outkast, Bone Crusher, and JAY-Z, but his biggest single was about the urban myth of Adidas namesake.El-P stated his intention early, back in 1997 on the inner artwork of Company Flows debut album Funcrusher Plus: "Independent as fuck." Killer Mike concurred, starting in the mid 2000s with his eyeopening mixtape series after stalling out with major labels. El-P came up during the great indie rap boom of the late 90s/early 00s: Stones Throw, Anticon, Def Jux, Rawkus, Fondle Em, etc. while Mike was slangin CDs hand to hand, everywhere from strip clubs to barber shops to mom and pop record stores, in the vein of Atlanta success stories like Ludacris, DJ Drama, Lil Jon, and Lil Flip. The models of independence varied wildly between New York and Atlanta, but the idea was the same: Your career has to be earned.Now that theyre playing Made In America Festival this year, its interesting to look back at their best work (compiled in the YouTube playlist below) and hear a redheaded maverick from Brooklyn holding his nuts while making Philip K. Dick and Vangelis into viable hip-hop ingredients, and the son of a Southern police officer running through brick walls with a Bible and a blunt in his hands.https://www.youtube.com/playlist?list=PLEAFD97JV-MKrgVHuWwn991Vc4r2fzKjj
In 2007, Kanye didnt know he would effectively end the near-20-year reign of gangsta rap by outselling 50 Cents lackluster album Curtis on their shared September release day. Kanye didnt know his mother would pass away suddenly, or that his longtime fiance would leave him, or that hed marry into the most famous American television family by choice. Graduation is a victory lap, the third part of a scrapped four-album story that was supposed to culminate with Good Ass Job, which instead became 808s & Heartbreak.Graduation continues the plucky underdog narrative built on 2004s breakthrough debut The College Dropout and 2005s Late Registration, which heralded the emergence of an artiste/hitmaker. Kanye was beginning to be regarded as the biggest egomaniac in rap history while still not showing his face on the cover on his record, something he still hasnt done. Kanye’s album covers hint at the music within: College Dropout is warm soul music, with brown, yellow, and burgundy tones on the cover and Kanye dressed in his trademark cuddly bear mascot. Late Registration is orchestral, full of strings, keys, and languid arrangements from Jon Brion—tellingly, the cover depicts the bear mascot, purposefully small, entering a vast new doorway that looks academic and orderly. By contrast, Graduation is exploding with anime, while the color choices of blue, yellow, pink and purple symbolize its ambitious energy, extravagance, and solidified confidence. Designed by Takashi Murakami (who Kanye described as "the Japanese Andy Warhol"), it nails Graduations wider palette of sample choices: Michael Jackson on "The Good Life," Krautrock gods Can on "Drunk and Hot Girls," Young Jeezys famous gravely "ha ha" adlibs on "Cant Tell Me Nothing," Elton Johns crooning on "Good Morning".Graduation was Kanyes leanest album up until that point: zero skits, and eight tracks shorter than both Dropout and Registration. Instead of telling the listener about all of his plans, his failures, his dreams, and his mostly bad jokes on songs and on skits, Graduation shows us his improved flow, his vast tastes, his arena-inspired hooks, and his added weapons of samples, live instruments, Southern-rap synths, and 808s (thanks to the inclusion of DJ Toomp and Mike Dean). 50 Cents music career has never recovered from the sales showdown he lost to Kanye West, but the truth is that if 50 Cent could make hits like "Stronger," "Flashing Lights," and "Cant Tell Me Nothing," gangsta rap would possibly still dominate the charts. Instead, a fashion-loving backpacker who wore Marty McFly shades and a Roc-a-Fella chain has remade rap and pop culture in his image every year for the past decade.
Before Biggie, nearly every rapper was a specialist. But Biggie was the complete package. Even Pharcydes Fatlip confessed that he felt inadequate next to Biggie’s overall excellence on record and in video. The fault of rappers in the post-Biggie era was thinking they could compete with him.Puff Daddy maximized Biggie’s eclectic tastes on 1994s Ready to Die: massive radio hits ("Juicy," "Big Poppa," "One More Chance") coupled with murderously head-nodding odes to spitting on graves ("The What"), feeding artillery to canines ("Warning"), and the defining advantage of boxers over briefs ("Unbelievable").Whereas Hammer and Vanilla Ice mined the grooves of 70s and 80s rollerskating jams for massive sales at the beginning of the decade, Biggie sampled Mtumes syrupy "Juicy Fruit" while sticking up Isuzu jeeps on "Gimmie the Loot." Blunts were rolled next to bottles of Cristal, Army jackets were hung next to Coogi sweaters, and platinum plaques were offered up to Bed-Stuy.But Life After Death upped the ante—Biggie had mastered every rap style under the sun by the tender age of 24. Never before had an MC owned the radio ("Hypnotize," "Mo Money Mo Problems"), the mixtapes ("Kick in the Door"), the 96 Knicks ("I Got a Story to Tell"), and every part of the map ("Going Back to Cali," "Notorious Thugs"). Life After Death checked off every box over its two discs: storytelling, beefs, murder, mortality, paranoia, drugs, sex, and extravagance. To paraphrase Doug E. Fresh, any Biggie song you played, youd immediately think to yourself, "Yo... Did that really happen?"Biggie was one of the best rappers, but more crucially, he had one of the best ears. For Life After Death, he picked arguably the greatest collection of beats that had no place being together on any one album. RZAs Stax Records obsession on "Long Kiss Goodnight" was pitted against Puffys Diana Ross jack move for "Mo Money Mo Problems"; DJ Premiers whittling of Screamin Jay Hawkins ("Kick in the Door") and Les McCann ("Ten Crack Commandments") coexisted with Stevie Js glossier crates—Barbara Mason ("Another") and Liquid Liquid ("Nasty Boy").Biggie was right at home paying homage to Schoolly D, the dusted West Philly inventor of gangsta rap, and DMC, a graduate of St. John’s University. There was no sample source too funky (Zapp on "Going Back to Cali") nor too melancholy (Al Green on "My Downfall"), and no beat presented any challenge.Life After Death was released just two weeks after the unfortunate, premature death of this fearless rapper. For the 20th anniversary, its important to celebrate its greatest quality: Biggies otherworldly ability to make you like everything he liked.
Open Mike Eagle has thrived during the tectonic shift of what it means to be an "independent rapper." Ten years ago, that term was solely aligned with a rapper on a label like Stones Throw, Rhymesayers, Def Jux, Anticon, etc. Today, "independent" is Chance the Rapper, who is managed by the same agency behind Tom Hanks and Derek Jeter. Open Mike Eagle is on Mello Music Group, an indie-rap haven inspired by Rawkus, but hes also friends with Paul F. Tompkins and Hannibal Burress. Hes "independent" because hes not on a major label, but hes about to have his own TV show, The New Negroes, with Baron Vaughn on Comedy Central. Where rappers in the past kept their friendships with comedians to a few skippable skits on CDs, Mike Eagle dropped the backpack and entered the world of comedy as unique specimen: the rapper who was both funny and lyrically sturdy, a performer who can play with Aesop Rock and Peter Sagal, a student of comedy who mastered Twitter while freestyling off the head better than almost anyone.The former school teacher from Chicago—who just seven years ago released his debut album, Unapologetic Art Rap, on Mush Records—brought the worlds of indie rap and comedy together after dozens of cross-country tours listening to comedy podcasts and stand-up routines to pass the time. Prior to the release of his newest and most highly anticipated album, Brick Body Kids Still Daydream (and the premiere of the aforementioned New Negroes), the Open Mike Eagle discography wrestled with sadness, race relations, lack of wealth, and growing up weird in the 90s. But after first self-classifying his style as “art rap,” and then now as an auteur of his own “dark comedy,” hes deftly created a universe where Eric Andre and Danny Brown make sense together.As Mike stated on his masterpiece track, "Dark Comedy Morning Show,” hes bad at sarcasm, so he works in absurdity. Because we live in absurd times, this playlist of choice cuts from Open Mike Eagles earlier work feel prophetic, with beautiful melodies, glitchy neck-snapping beats, and odes to data mining, hustling to pay rent in gentrified hotbeds, and our collective addiction to smartphones.
As Q-Tip once stated, theres a difference between hard and dark. M.O.P. is hard: aggression, clenched fists, screams, bludgeonings. Dark is sexy, scary, likeable, menacing, tempting. Prodigy of Mobb Deep was one of the best rappers on the planet because he was dark. He didnt have Pacs tortured thug activist energy, Bigs charisma or hitmaking ease, Nass wisdom combined with the ear of a jazz musician. It didnt matter. While other rappers laughed and joked, or screamed in your ear, Prodigy calmly explained how he would end your life while referencing the Book of Revelations and the Illuminati.He was the best writer of threats in rap history, a vivid crime fetishist, and a conspiracy theory magnet. The most famous lines from Prodigy were hostile ("Theres a war going on outside no man is safe from"), visual ("Stab your brain with your nose bone"), vulnerable ("I put my lifetime in between the papers lines"), and grim ("My attitude is all fucked up and real shitty"). If you lived on the east coast from 1995-1999, you remember each summer as one that Prodigy dominated — via radio, clubs, mixtapes, and guest appearances, with Havoc in Mobb Deep or solo. His greatness, like his delivery, was understated. But he was on everyones radar: features with LL Cool J, Big Pun, 50 Cent, Mariah Carey, even Shaq; classhes, both on wax and in person, with 2pac, Jay-Z, Saigon, Keith Murray, Nas, and Tru Life. His resilience was staggering — Mobb Deep peaked in 99 but Prodigy’s solo career never cooled off. He released the excellent Albert Einstein with Alchemist in 2013, and dropped The Hegelian Dialectic in early 2017.He grew up the child of musicians but took rap deadly serious. He was terrifying as a 19 year old and a master of his craft by 22. He survived prison, shootouts, dozens of beefs, and multiple record deals. He dedicated his life to rap since getting signed at 17 and passed away suddenly days after performing with Havoc, Raekwon, and Ghostface in Las Vegas. Prodigy may be gone, but as the novelist Margaret Stohl said, "Darkness does not leave us as easily as we hope.”